ORGANIZER'S PROFILE: 

Name: Jisheng Wellborn Furniture Group (JSWB)
Address: NO. 5369 Middle Jiasong Rd. Shanghai
Tel: +86-21-6975 5540
Fax: +86-21-6975 5566
E-Mail: webmaster@jswb.com
Official Website:  Click to Visit

Jisheng Wellborn Furniture Group (JSWB) is offering an exclusive brand selection with a mix of middle to high end Chinese brands, and well known and reputable international brands.

Just a few decades ago, the concept of stylish living was almost non-existent in China. However, this has changed dramatically in recent years, where the consumers' needs and expectations have evolved. People are traveling abroad, watching foreign news channels and movies, and are being exposed to foreign tastes, lifestyles and brands. They have thus developed their own taste and in-depth appreciation of designs, quality, and a selective brand offering. International furniture brands have gradually become familiar to the middle-to-upper segment of Chinese consumers, just as much as fashion brands. Likewise, these consumers are increasingly willing to pay a premium for high-quality lifestyle products.

The Jisheng Wellborn Furniture Group (JSWB) has long been the market leader in the furniture retail industry in China, having large furniture malls in major cities such as Shanghai and Guangzhou. This means that JSWB knows China. As Jisheng Wellborn Furniture Group (JSWB) is a well known and reputable brand by itself, JSWB understands the purchasing pattern, habits, expectations and needs of Chinese consumers. This is supported by regular surveys and interviews with customers, as well as by closely monitoring other competitors in the market palace.

The Jisheng Wellborn Furniture Group (JSWB) is also known for spending large resources on promoting the JSWB furniture malls, and the collection of brands that are retailing in these malls. Sometimes this is also done selectively, where the international brands are promoted exclusively to the relevant market segments. There are also regular events and activities inside the malls that attract customers to visit and to purchase.