Solana Lifestyle Shopping Park, Beijing

Solana Lifestyle Shopping Park, Beijing

The definition of Lifestyle Shopping Center given by the International Council of Shopping Centers (ICSC): “The place in concentrated residential areas. The high-end national chain of franchised stores, or the clothes-oriented department shops, the restaurants, entertainment facilities, bookshops and cinemas gathered here. It can cater for the needs on retail of the consumers in the business circle and the pursuit to the lifestyle of entertainment. It has the feature of the open air and good environment. It is a leisure-oriented and consuming place with elegant environment, construction and decoration styles.”

Beijing Blue Harbor Properties Co., Ltd., the developer of the SOLANA. It hopes to make this project as Beijing’s most typical business project when it obtained the land use right of this project. Therefore, the developer of the SOLANA began to search for the world’s famous business projects and seek the development tendency of business in the modern world. The Lifestyle Shopping Center attracting the world’s attention left a deep impression to all the people. Lifestyle Shopping Center puts more stress on the combination of the shopping environment with the consuming experience through making the consumers free from big shopping buildings and enjoy shopping in an open environment.

SOLANA is endowed with excellent geographical location, such as the natural landscape of Chaoyang Park and the full-bodied internationalized atmosphere around the Chaoyang Park. SOLANA is furnished with all conditions needed by a typical Lifestyle Shopping Center. However, a good business case is not the copy of the winners, but the far-sighted innovation integrating the practice. Against the background of China’s rapid economic development, increasing number of the retail commodities and constantly changing of the needs of the customers, how does the SOLANA grasp the consumers and make Lifestyle Shopping Center upgraded in China?

The adjacent area of the SOLANA is equipped with developed restaurants, bars and entertainment places, which have been the label of this area. With the constant development of Chaoyang Park and the advanced communities and CBD, such tendency will be more obvious. Therefore, SOLANA will certainly increase its construction. Facing to the Chaoyang Park is one of its unique advantages. Standing in the more and more internationalized Beijing. Chaoyang Park has become a term that everybody dreams of because it represents the harmony between the city and nature. A new Lifestyle Shopping Park has emerged driven by the business idea and geographical location. As the first Lifestyle Shopping Park, the SOLANA retainsall advantages of the Lifestyle Shopping Park, and provides customers with a consuming paradise catering for the material wants spiritual goals of the consumers.