The 100th Shanghai Footwear and Leatherwear Expo

The 100th Shanghai Footwear and Leatherwear Expo

 “Famed Brands and Shops” Partnering Fair

Theme: Efforts made all for Chinese market

“The 100th Shanghai Footwear and Leatherwear Expo echoed with “Famed Brands and Shopsb Partnering Fair” is convened for building an exchange platform for buyers and sellers, and providing cooperation opportunities; the great event to be held mainly gets together medium- and high-end general merchandise channels, large- and medium-sized footwear retailing plazas, e-commerce platforms, high-quality agents, franchisees, design and R & D organizations, etc. throughout the country all in Shanghai. The to-be-held Fair plays as a strong force in driving domestic and overseas footwear and leatherwear brands to be operated by China's leading sales channels, and helps enterprises to make historical leap from “Made in China” to “Created in China”.

Core value of The 100th Shanghai Footwear and Leatherwear Expo
(I). Strengthening channel expansion and making channel connection efficient between retailers and suppliers
Medium- and high-end general merchandise channels
As a pioneer in nationwide general merchandise industry, China Commerce Association for General Merchandise takes activities under the leadership and supports from the Ministry of Commerce of the P.R.C. For each exhibition ever held, more than 1,000 members of department stores spreading over 31 provinces, autonomous regions and municipalities directly under the Central Government all over China were appealed heading for the event and discussed about cooperation. Meanwhile, members of more than 60 provincial and municipal general merchandise associations, trade associations, trans-regional joint associations of general merchandise, etc. assigned by the Association are probed into the participated enterprises so as to know their needs; and the connection between the enterprises and regional general merchandises is further promoted.
Large- and medium-sized footwear retailing plazas 
Asking brand footwear and leatherwear as principal business, members of China Retail Chain Business of Shoes Council are another “Suning and Gome” independent from the general merchandise system in the future. Professional audiences of over 500 representative chain footwear plazas are not only channel operators but also agents who perform joint operation of brands and cooperate with brand enterprises at the same time.
Aggressive e-commerce channels
Over recent years, electronic commerce springs up exuberantly and becomes mature gradually, bringing the retailing market great opportunity and turning to be one of the main driving force for propelling the development of retailing industry. Shanghai Footwear and Leatherwear Expo is in duty bound to realize the effective integration of electronic commerce and traditional retailing mode in footwear and leatherwear enterprises. 
High-quality retailers
“Deepening channels , serving the terminals” has always been the top priority for the undertaker, Shanghai Baicheng Commerce Service Co., Ltd. Which has efficiently integrated nearly 10,000 mature agents and franchisees, and supplies efficient connection service for exhibitors through the hard work of 12 offices countrywide.
(II). Enhancing research and development, forming the creation platform of fashion industry
Shanghai Footwear and Leatherwear Expo will go all out to deepen R & D and design field, integrate domestic and overseas designers and R & D organizations in forming the creation platform for fashion industry, and serve domestic large- and medium-sized footwear and leatherwear brand enterprises so as to facilitate R & D integration.
(III). Other values
Maximizing product promotion
Maximizing brand publicity effect
Maximizing information exchange range