2011 Taipei International Travel Fair (2011 ITF Taipei)

   In recent years, Taiwan’s tourism industry has received abundant attention and support from the public and private sectors. As a result, Taiwan tourism has broken new records in the inbound and outbound markets. In 2010, Taiwan welcomed 5,567,277 international arrivals, a growth of 26.27% from 2009. With Taiwan celebrating its centennial year in 2011, the industry is confident that it will continue to scale new heights. Taiwan’s outbound market has also had a booming year; outbound departures reached 9,415,074, a 15.62% growth compared to 2009. Taking into consideration Taiwan’s total population of 23.16 million, the average percentage of outbound travelers is 40.67%, a comparably high amount. With a large number of outbound travelers and high consumer expenditure, Taiwan has naturally become an ideal market for countries to market their tourist destinations.

   The Taipei International Travel Fair is directed by the Ministry of Transportation and Communications, guided by the Taiwan Tourism Bureau and organized by the Taiwan Visitors Association. It is the longest standing international-scale travel fair to be seen in Taiwan. The event organizer, the Taiwan Visitors Association (TVA), was founded in 1956 and is the oldest non-profit tourism organization in Taiwan.

In its 55 years, TVA has collaborated with government and the private sector in creating the most effective and successful annual business platform for the tourism industry. Every year, ITF continues to play its crucial role as the ideal event for global tourism organizations to come together and share the latest industry news, trends and innovative products.

   The 2010 Taipei International Travel Fair attracted 60 countries, 530 organizations, and 1,200 exhibition booths. The 4-day event attracted 214,467 visitors and more than 1,500 global media reports, further demonstrating its significance within this industry. All exhibitors were also welcome to attend and participate in the welcome reception, travel mart, industry forums, product presentations, travel seminars, Central Stage performances, online ITG and much more. With a diverse and colorful array of events throughout the 4-day fair, ITF has successfully propelled Taiwan onto the world stage as a viable tourist and exhibition destination.

   The Taipei International Travel Fair has the richest history, the most experienced organizers, the finest exhibitors, the most direct communication channels, the liveliest visitors, and the widest media coverage that guarantees excellent results. Not only is ITF Taiwan’s biggest international travel fair, it is also the most successful in Asia. We warmly welcome you to participate in the 2011 Taipei International Travel Fair.