FCS 2013 - 2013 China Consumer Fishing Show

China Consumer Fishing Show

a/k/a Beijing International Fishing & Outdoor Consumer Show

FCS 2013

About FCS 2013 - China Consumer Fishing Show 2013

According to authoritative source, there are more than 10 million fishing lovers in China and the total amount of fishing tackle consumption is annually around 10 billion Yuan. Given that, fishing consumers undoubtedly plays a very important role in Chinese fishing industry. However, among many fishing tackle exhibitions held in China, few aimed at consumers. Those exhibitions mainly focused on trading and exporting, while consumers as well as direct communication between manufactures and consumers are rarely seen in the exhibition.

The Chinese fishing tackle industry has been through over 20 years’ development and turn into a complete and mature industrial chain today. It is estimated that China takes up a population of about 90 million anglers, which means a great potential market. In recent years, with the improvement of the economy and people’s living standard, fishing and outdoor activities are drawing people’s more and more attentions. 

Based on the present situation, 2013 China Consumer Fishing Show (formally named as “Beijing International Fishing & Outdoor Consumer Show”) was born. It is the first ever consumer fishing show in China and, according to Li Jiang, the China Fish president, the show aims at offering a platform between consumers and manufactures, a better marketing channel for retailers and an opportunity to promote the public’s attention and interest in fishing. As a matter of fact, the first show which was held oreviously, has practically achieved its desired purpose. On one hand, some large-scale enterprises in the show, such as Okuma and Shimano, cherished very much this opportunity to communicate with local anglers and meanwhile regarded it as a good chance to promote company brands among Chinese consumers. On the other hand, its success is also reflected by a satisfying number of visitors and warmly welcome fishing activities held in the show.