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The 6th M.I.C.E. Travel Expo (ITE & MICE 2011) & The 25th International Travel Expo Hong Kong


The 6th M.I.C.E. Travel Expo (ITE & MICE 2011) 
The 25th International Travel Expo Hong Kong
ITE MICE is the only Business & MICE Travel Expo in Greater Pearl River Delta, will be held from 9 – 12 Jun 2011, Hong Kong Convention & Exhibition Centre.

Since its launching in 2006, ITE MICE has been co-locating with ITE. At first it was for ITE MICE to leverage on the well established ITE which draws thousands of regional trade buyers and visitors. Soon the co-locating generated synergies that benefit all, from exhibitors of MICE and leisure travel to trade and corporate visitors.

In 2010, the combined ITE MICE and ITE drew 11464 trade and corporate visitors in the two trade days, with 17% from China and 9% from abroad. By sectors, some 5500 were from travel agents or operators, over 2800 being corporate visitors and 800 from media. That represents, in the 5 years when ITE and ITE MICE were co-located, a three fold increase in the number of corporate visitors.

No. of Corporate Visitors79818372870

* ITE MICE first launch in 2006
Many MICE trips involve elements of leisure travel. An online survey held in November 2009 on our past corporate visitors found over 60% of the respondents collect info on destinations in our travel expo.

Exhibitors can choose to house both leisure and MICE in one big stand or separately. The key point is that we have a separate visitor promotion for MICE and will publish list all MICE exhibitors, irrespective where they are located in our expo, before and at the expo. Further, we staged a Corporate Seminar Day with full day of related MICE seminars on the second day of our expo, this year drew over 1300 pre-registrations, up 35%! In all, we had over 100 exhibitors targeting the MICE market. In particular Hong Kong, Indonesia and Macau pavilions had significant presences of MICE suppliers.
Exhibit Profile
  • Air Alliance / Airlines
  • Business Travel / MICE Media
  • Charter Flights Services
  • Conference & Exhibition Venues
  • Convention & Visitor Bureau / National & Regional Tourist Boards
  • Corporate Training Company / Event Management Specialist
  • Cruise Lines / Luxury Trains
  • Destination Management Companies / Ground Agents / Tour Operators
  • Entertainment Companies / Event Production Companies / Incentive Houses
  • Global Distribution / Hotels Booking System
  • Ground Transportation / Car Rental Companies
  • Hotels & Resorts / Corporate Hospitality
  • Information Technology Providers
  • M.I.C.E Planners
  • MICE / Corporate Associations
  • Spa Centre / Golf Courses/Golf Resorts;
  • Speakers Bureaux


Name: TKS Exhibition Services Ltd.
Address: Room 601, Stanhope House, 734 King's Road, Quarry Bay, Hong Kong
Tel: +852 3155 3155 0600
Fax: +852 3520 1500
Official Website: Click to Visit

TKS Exhibition Services Ltd. founded in Aug 2004, organizes International Travel Expo Hong Kong (ITE) in Hong Kong and the only MICE Business & Incentive Travel Expo (ITE MICE) in Pearl River Delta. In recent years, ITE Hong Kong has undergone substantial developments and now firmly established itself as among Asia's leading international travel fairs.

Unique in Asia is the concurrent holding of ITE mainly on leisure and ITE MICE on Business and MICE travel. Since the concurrent holding in 2006, corporate visitors have been increasing by times, reflecting the great benefits from synergy.

ITE & ITE MICE covers a substantial market like Hong Kong and also the fast growing markets of China and Asia, that brings direct contact not only with travel trade but also corporate buyers, that combines effectively professional and public days, each of which with its own success!

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