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BioFach China 2014

EVENT'S PROFILE:

BioFach China 2014

 

 

BioFach, the leading organic product show worldwide is successfully expanding its global brand into the USA, South America and Japan. The three-day exhibition BioFach China 2014 is organized by NürnbergMesse China Co., Ltd and will be held at Shanghai International Exhibition Center (Intex Shanghai) during May 22-24, 2014. 

BioFach China is first and foremost an exhibition for traders. However, in emerging organic markets business-to-consumer communication is of particular importance. Pioneering organic companies are required to show and explain their brands to consumers and consumers who need to develop a more comprehensive understanding of the special features and particularities of organic food production. As a consequence, BioFach China will not only open its doors to consumers on the last day of the exhibition but also offer a specific consumer-education programme.

The three country pavilions from the USA, Australia and Italy were also well visited. Against the background of the new market situation, BioFach achieved an optimum position in Shanghai and confirmed its role as leading platform for the organic sector in China.

BioFach: A strong global brand expands to China

ORGANIZER'S PROFILE:

Name: NürnbergMesse China Co., Ltd
Address: Rm. 3508-3510, Tower 1, Kerry Everbright City, No. 218 Tianmu Rd. (W), 200070 Shanghai, P.R. China
Tel: +86-21-5228 4010
Fax: +86-21-5228 4011
E-Mail: info@nm-china.com.cn
Official Website: Click to Visit

NürnbergMesse China Co., Ltd. is a subsidiary of NürnbergMesse, Germany and chose Shanghai as the operational headquarter of the company. Nürnberg is one of the 15 largest exhibition venues in the world and NürnbergMesse is in the Top Ten in Europe. It is a member of the Association of Major German Exhibition Centres (GDG) and holds 7th place in the German rankings after the exhibition companies in Frankfurt, Düsseldorf, Hanover, Munich, Cologne and Berlin – well ahead of Essen, Stuttgart and Leipzig. The portfolio covers some 70 international exhibitions and congresses at the Nürnberg location and worldwide. 266 persons were employed in the group at the end of June (end of 2007: 254), including 29 apprentices and trainees (end of 2007: 21), and further moderate expansion is planned.

The city of Nuremberg has a long tradition of serving as a junction for international trade and commerce. Located in Germany as the largest economy in Europe and Bavaria as the richest Federal State in Germany, the Metropol Region- Nuremberg is among the regions with the highest purchasing power and economic potential in Europe. The convenient transportation network and central geographic position makes Nuremberg one of the most dynamic and progressive exhibition locations in the world.




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