I-Biz Forum 2014

I-Biz Forum 2014

I-Biz Forum 2014, with a theme of "Intelligence for Business", is organized by Marcus Evans Group and will take place in Shanghai on Feb.26 and Feb.28, 2014. This premier conference is a timely and hands-on one to assist Intelligence and Strategy professionals to elevate research and analysis skills to better transform information and data into intelligence, and to be a better business adviser in the organisation.

Following a successful I-Biz 2013 forum, marcus evans 2nd Annual I-Biz forum: Intelligence for Business will gather researchers, marketers, business and strategy planners to continue capitalising on real-time information, exploring the latest research methodologies, and planning actionable strategies to drive your business forward. 

Tailor-make your own agenda by choosing the streams of your interests:
Stream One: Marketing Intelligence (MI) and Market Development Strategies
Stream Two: Competitive Intelligence (CI) and Strategic Management

Key Topics
Explore how Philips leveraging on a combination of real-time insights and anticipated business implication
Benchmark how Intel driving customer experience innovation by eliciting genuine market insights and expectations
Examining how Reckitt Benckiser interpret corporate intelligence trends to increase intelligence model sophistication
Highlight of Allianz forming a true 360 degree view of their target market with the integration of intelligence, social insights, sentiment analysis and sales trends