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Marcom Beijing 2011

EVENT'S PROFILE:

 

MARCOM BEIJING is the premier international conference on marketing and advertising covering the whole value chain of the marketing & advertising industry. It is the premier annual meeting place of media professionals from all over China and abroad.

MARCOM BEIJING is approved by the Ministry of Commerce P.R. China and will be organized and guided in cooperation with the major Chinese advertising associations, e.g. the China Association of National Advertisers (CANA), China Network Television (CNTV), World Advertising Media Association (WAMA) as well as the World Federation of Advertisers (WFA).

MARCOM BEIJING brings together the brightest minds of the Chinese and international community setting up the following targets:

  • Advertising providers meet advertisers
  • Exchange ideas and experiences with industry leaders
  • See what the competition is doing
  • Build networks with the global and Chinese Marketing and Advertising Industry
  • Take advantage of the WAMA media web 2.0 Community
  • At MARCOM BEIJING, decision-makers and opinion leaders from all over the industry meet and discuss the latest trends of the marketing and advertising industry within many different conference sessions, forums and keynotes.

VISITOR'S PROFILE:


Target visitors of Marcom Beijing 2011 include

Decision makers and decision advisors from all kinds of industries including Media Managers, Marketing Managers, Brand Managers, Business Consulting People, Project Managers, Advertising People, Event Managers, Direct Marketing, Online Marketing, Portal Website.



EXHIBITOR'S PROFILE:

Target exhibitors of Marcom Beijing 2011 include

More than 200 expected exhibitors from about 20 nations present their products and services around the marketing communication & advertising media. Manufacturers, Trade / Wholesales, Studios, Designers, Professional Bureaus, Agencies, Professional Institutions, Associations, Financial Institutions, Publishing Companies, Training Institutes.



ORGANIZER'S PROFILE:

Name: Business Media China AG (BMC)
Address: Colorado-Turm, Industriestraße 4, 70565 Stuttgart, Germany
Tel: +49-711-49047-860
Fax: +49-711-49047-865
Official Website: Click to Visit

Business Media China AG (BMC) – a company that was specialised in outdoor advertising and the organising of trade fairs and exhibitions. BMC began in 2005 by successfully organising trade fairs in a number of industries – such as cosmetics or optoelectronics. As a secondary activity, BMC developed the outdoor advertising business, which leased advertising space at Chinese airports and railway stations.

In the course of developing a new business strategy for BMC in the years 2009 and 2010, the trade fair and exhibition business was sold and the outdoor advertising business was given up in the face of the unfavourable economic environment.

A milestone in realigning the company’s strategy was the entry of Golden Tiger Investment Ltd. (GTI) as the new main stakeholder in BMC. Since that time the company’s main aim has been to build up a consulting and investment company in the energy industry that enables western companies to participate in the great growth potential that the Chinese market offers. The strategy enables Chinese companies to exploit leading-edge technologies and serve the Chinese market together with their western partners.




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