Path to Purchase Conference

Path to Purchase Conference

Aiming at capturing the shoppers behaviours convension in the omni-channel format, transforming brand positioning into brand experience and experience into conversion, Marcus Evans, specialising in the research and development of strategic events for senior business executives, will launch a conference "Path to Purchase" on 19-20 March 2015 in Shanghai, China.

As the retail world swinging rapidly towards an omni-channel world, Shopper marketing has changed from just freestanding inserts, point-of-purchase displays and in-store promotions to now mobile retailing, social coupons, digital wallets and big data. Today's shoppers are influenced by a myriad of digital options used for product research and increasingly purchases. 

How to capitalise on the mega-changes in the world's fastest growing market as the Shopper behaviours are in flux? The two-day conference of Marcus Evans Path to Purchase Conference will discuss the holistic approach to reaching targeted shoppers, unlock value across devices and platforms and probe impactful omni-channel solutions. The leading marketers and retailers will gather together to showcase on integrating your strategies, insights and technology, harvesting from a sustainable O2O system and evolving the focus of shopper marketing beyond its historical centre of gravity!

Conference Workshop:

Workshop Title: Multi-Channel Marketing and Analytics: Measuring and Optimising Your Marketing Effectiveness
Mini workshop on data driven shopper marketing effectiveness and optimisation
Workshop Moderator: Christian Bartens
Company: CEO & Founder Datalicious, Australia

Stream One: Shopper Insights & Analytics
Stream Two: Shopper Experience & Conversion

Key Topics:

Creating an Online to Offline Eco-System in Your Organisation to Boost Sales and Marketing Performance
Building a Better Shopping Experience to Drive Conversion In-Store
Me-Commerce: Capitalising on Personalisation to Drive Brand Relevance, Convenience and Value
Marketing to Emotions, Perceptions and other Psychological Drivers
Embracing Shopping Behaviours Dynamics to Reengineer Your Marketing Channels