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FAIR DATES 20-26 July 2011 (Wednesday - Tuesday)
VENUE: Hong Kong Convention and Exhibition Centre (HKCEC)
1 Expo Drive, Wan Chai, Hong Kong
20-21 July (Wed-Thur) 10am-10pm
22-23 July (Fri-Sat) 10am-12 midnight
24-25 July (Sun-Mon) 10am-10pm
26 July (Tue) 9am-5pm
Books and Publications
Children's and Teen's Books
Religious Books
e-Books & e-Learning Resources: e-Book Readers, Audio Visual Learning Aids, Educational Software
Multimedia Products
Stationery and Printed Products


See what people have to say after visiting HONG KONG BOOK FAIR 2011-


“Lang Mo” and “Children’s Paradise” at the Hong Kong Book Fair 2011


Hurried picture of the barricaded entrance to the HK Convention Center in Wan Chai – I later learn there were like, a thousand people queueing outside on the first day,hence the umpteen barricades and guards to sort out snaking queues and erm, queue disputes?


Shame on me, I needed serious encouragement to visit this thing… Figured I could just buy whatever I wanted online, because I really don’t like crowds.. But my friend really wanted to go so I was Oh well, maybe I’ll find something to display impressively on my book shelf. (As everyone knows, this is what books are for.)


Look at all the barricades… This could’ve been a rock concert…


I got a kick out of reading the tips before going down, especially the Special Passage To Children’s Paradise. (There’s a Special 

Passage? There’s a Children’s Paradise? HOW big is this thing??) The yearly HK Book Fair, I soon learn, is where many locals buy

books in bulk on the cheap. Certainly when I balk at the aged cabbie’s, “HK Convention Center, old or new wing?” he volunteers “Book

Fair, yes? Then I know where to drop you.”


This Is Not A Crowd (as in, I’m told it’s really, really not – apparently it was wayy more crowded on the first couple days… Which makes me happy I did not go on the first couple days – don’t suppose the English books are going to sell out nearly as quick as the Chinese ones anyways :P )


Inside, I hear of “Lang Mo” – Cantonese short form for “pretty” Models, for the first time. Apparently aspiring pretty faces will sell “books”

and magazines of themselves at this fair, it’s one of the well-known attractions (ay listen up, our Malaysian guy friends who have been

going Where Are All The Pretty HK Girls? Don’t Have, Don’t Have – you know who you are, and so do I – Kings ratted you out.)


On the first day Lang Mo were apparently wearing bikinis and handing out ice creams at their stalls (they so nices they melt ices, geddit?)

Someone pointed out the light bulb in front of the boxers to me…


I get so excited I make my companions (who are here to check out the HK political satire and kiddie books) pretty much traipse around

the whole massive exhibition looking for Lang Mo booths. I was hoping for a picture (though possibly I wouldn’t be able to fight thru the

throng of adolescent and nerdy (I’m told) guys pressing forward for… an ice and an autograph? And anyway why would a Lang Mo want

to pose with mummy blogger me for a pic?) Still, I want to experience Lang Mo!


More stalls inside (seriously, I don’t see a single obviously foreign person throughout my Lang Mo hunt)


After a bit we start asking the HKTDC attendants for directions – at “Where are the Lang Mo?” they break out in embarrassed grins at us girls. The lone (and local) guy with me and my mummy friend attempts valiantly to communicate via body language that the Lang Mo hunt is not for him, it’s for us girls (well ok, me).


Family Planning Booth – note the dolls!


We pass the family planning booth and my friend explains these are anatomically-correct “sex dolls”, for telling kids where people are not supposed to touch. Her colleague shows me a heavily bruised forearm and I learn it can be fairly common to take bloodtests before marriage/having children, to make sure both partners are healthy, or be aware of any other hereditary health problems before they start trying for a child… (I’m not aware of a single Malaysian/ Singaporean acquaintance who’s done this, though we did harvest cord blood, also much more common among our friends.)

Some of the local political satire – one is something about school girl chicks and the other is shark ginseng (obviously I totally didn’t get it, but after Mc Dull I have quite some respect for local witticisms – when I can understand them)
I LOVE THIS!! Apparently he’s really good at predicting exam questions!
The guy with the microphone at the Sub-Culture Ltd booth was selling a book about HK Triad phrases that are now commonly used in every day Cantonese (this of course has to be translated for me)


My friend picks up a chim Chinese-language book which I assume is something HK politics-related for HKD 29 – and later her colleague finds it in a box for HKD 10. (But honestly HKD 29 I thought was already a super price and it was in great condition)… Darn I should’ve got one too.. Who says books are just for reading?


Found It! Lang Mo!!


Then finally… Lang Mo booth!!! Success! They’re all pretty big (and wrapped in plastic) and I buy one. In the interest of research of course. (Ok la, I wanted a Look What I Found At HK Book Fair, Did You Know They Pose In Bikinis At “Boring” Old Book Fairs? conversation-starter. I am so not braving the crowds for Lang Mos again unless some other tourist friend wants to see it.)


Also, I’m mildly disappointed no one comes to serve me and my thrilled grin. I walk about with the large book I’m holding, browsing the stall. Seriously, no one looks at me or says anything (as in, no one cares). I could’ve just run off with it. Mummy Blogger Tries To Shoplift Lang Mo Book in Apple Daily. Why is no one handy to answer any questions I might have about my purchase or encourage me to buy two? Don’t they think I have questions?

Feel bit better when I get a giant free poster and a couple postcards of featured Lang Mo. My companions seem rather surprised I bought it. “I guess you’re getting it for Kings?” How come no one thinks I might be getting this for myself? Doesn’t anyone want to know what’s inside? “Can you not… take it out of the bag?”


Ok. Fortunately he said that, I was going to open up the huge poster. Off to Children’s Paradise then…


Children’s Paradise! See the happy child?


Except there are way fewer little kids than I expected. You’d hardly know it’s “Children’s Paradise” but for the Doraemon and Disney and Thomas the Train books – some of em (ok it seems a lot of em) workbooks. But we do pick up some Mr Men, a Bob the Builder I haven’t been able to find elsewhere, Thomas the Train numbers and more I Wonder Why (after discovering I loved them from ordering via Rockstar’s school) on the cheap.


I spy the exact same Imaginets I was so proud of bulk buying off The Metropolitan Museum of Art online store. Original HKD price is slightly more expensive than The Met one, on offer it’s maybe HKD 40 cheaper than what I paid online with subscriber’s discount. Then I get a little freaked by the sheer volume of children’s workbooks and things…


Like so…
And so…

(In case you were wondering it was booths reading things like “Oxford Path” and “Gifted Child” Group – I was expecting Reading Is Fun-type stuff and maybe a bouncing castle in the shape of  books and pencils with smiley faces, maybe a few friendly frogs perched on toadstools reading, and some educational fun fair-type games with lotsa kids having fun…)


Ok, at least they had a parrot?

 No wonder there aren’t many little kids having fun (despite the parrot)… I had originally thought to swing back on another day with Rockstar, but the relative crowded-ness (even though I’m assured it’s really not a crowded day) and Kumon-y tuition-ey atmostphere change my mind. Not all the booths are like that, to be sure, they’ve got good educational toys and kiddie books on the cheap that I always thought I could only find online in places like The Met. But I wasn’t  at all prepared to find tuition-ey stuff and actually start to feel a little stressed.


Near one of the exits – btw Jackie Chan/ Daniel Wu Police Story was famously filmed here…

And so it’s time to go…

Special thanks to

1) The mummy who gently insisted on showing me this
2) The guy colleague with her who provided us much amusement at his embarrassment over our Lang Mo search (but can still text us when we were in Children’s Paradise that he found more Lang Mo booths)



About Aileen

I blog about living and raising my son in Hong Kong - where toddlers have entrance interviews, parents keep test score spreadsheets, private school debentures can trade for more than half a million USD. Raising Rockstar's the most important thing I'll ever do. We show our true colors by the choices we make in bringing up our children. My blog is a message to my toddler son, about what the world and his parents are like today - for when he becomes a teenager and knows everything.        


Editor's Note: Special thanks to Aileen and we wish all the best luck to her and her lovely boy.. You may be also interested in reading more of her articles at Raising Rockstar.



Books and Publications
Children's and Teen's Books
Religious Books
e-Books & e-Learning Resources: e-Book Readers, Audio Visual Learning Aids, Educational Software
Multimedia Products
Stationery and Printed Products


Name: Hong Kong Trade Development Council (HKTDC)
Address: Hong Kong Convention and Exhibition Centre 1 Expo Drive, Wanchai, Hong Kong, China
Tel: (852) 1830 668
Fax: (852) 2824 0249
Official Website: Click to Visit

about HKTDC

A statutory body established in 1966, the Hong Kong Trade  Development Council (HKTDC) is the international marketing  arm for Hong Kong-based traders, manufacturers and service  providers.
Our mission is to create opportunities for Hong Kong companies.  With our network of more than 40 offices worldwide, and the city ’s natural business advantages, we provide a range of services to  help global trade and promote Hong Kong as a platform for doing  business with China and throughout Asia.
Our Mission
Established in 1966, our mission is to create opportunities for Hong Kong companies. We focus on delivering value by promoting trade in goods and services, while connecting the world's small and medium-sized enterprises through Hong Kong's business platform.
In striving to be the best trade promotion organisation in the world, the HKTDC is committed to:
Creating and delivering value to our customers
Building on Hong Kong's economic success through global business
Maintaining trust, respect and openness in all our relationships
Hong Kong Trade Development Council  (HKTDC)
Head Office
38/F, Office Tower, Convention Plaza, 1 Harbour Road, Wanchai, Hong Kong
Tel: (852) 1830 668
Fax: (852) 2824 0249
Chinese Mainland Customer Service Hotline:800 820 5188 (toll free from Chinese Mainland) or (86) 21 6322 6688

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